Proven Conversion Rate Optimization Best Practices

Madhan Raj
1 min readSep 19, 2017

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  • Reduce the number of Form Fields.

Example: Twitter is having less number of form fields for good conversion rate.

  • Stop Using “Generic Button text” like learn more, read more, next, etc.
  • Add video testimonials
  • Have a clear USP statement about your product or service.
  • Make your phone number or email in bigger font and make it clickable.
  • Giving Freebies are old style, start providing value through webinar, free consultation, etc.
  • Have Security badges, and other trust logos
  • Have a Facebook Chatbot for higher response and conversion rates
  • Share case studies and success story
  • Have a Money Back Guarantee policy

Please go to my site for more detailed practices and conversion rate optimization tips, (9000word guide)

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Madhan Raj
Madhan Raj

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